Our Experience – Technology & SME
Value from Technology
An international technology service provider needed to understand the business opportunity from mass adoption of a 'smart' energy technology. We quantified the potential value for its clients (several £10ms) identified the capabilities required to capture it, and set out possible business models to profit from the opportunity
A UK-based manufacturer of consumer electronics had dropped into losses and needed to change their business strategy to survive an increasingly cut-throat market. We helped them compile a uniquely comprehensive picture of market size, shares and technology deployment, gaining insights into success factors and key trends. We facilitated their CEO and Executive Board through the development of a strategy that focused on their technology engineering strengths. Implementing this strategy enabled them to remain a product leader and not just to return to profit, but to double their revenue and increase profits over the next three years.
A business services company wanted improve is sales performance. Our diagnosis showed there were opportunities in both marketing and sales, and also the opportunity to enable their sales people and service team to understand and work more effectively with each other. With them, we developed a customer-focused marketing strategy and core web and sales materials, and started them on a path to better employee engagement. In the first year, this approach enabled a 57% increase in sales.
The technology department of a multi-national telecommunications firm developed a new technology that could revolutionise residential access. We developed a plan to test the consumer appeal and economic value of the technology. We discovered that the big value was not in increase service use, but in the retention of high value customers. As a result, the product was developed with a name and marketing that emphasised its value to those customers, and it has proved a great success.
An environmental consulting SME asked us to help explore new market opportunities and develop a 3-year growth plan to double in size. Working with their top team, we identified the 3 best potential areas for growth, and a quantified vision for the business in 3 years. 3 years later, the firm had succesfully doubled in revenue and staff, having exploited 2 of the opportunities and started on the third.
Mandulis Energy is a green energy startup with big ambitions in East Africa. We showed how their technology and community-based approach could be made into a self-funding business growth model. We helped them turn this into a business plan that has won awards, and more importantly substantial investment.
A satellite data processing SME asked us to assess 2 new markets for their skills, funded by the STFC/TSB Launchpad programme. We identified potential customers and factors that would work for and against them. We used our contacts to arrange senior-level meetings introducing them to potential clients.
A green transport startup business asked us to review their business plan. The plan was sound, but we identified some issues that would be important to customers and investors. With revisions in place, they gained investment for full-scale prototype development.
A space hardware startup asked us to consider strategic and commercial issues around their business plan. We showed that their initial approach was high stakes and very high risk, but there was an alternative market and development path that required much less investment and could be used to establish credibility and cashflow for later expansion.
A SME manufacturing and distributing outdoor activity products asked us to improve their marketing approach for their core product line. We helped them commission some in-depth consumer research, which identified a few critical insights that could transform their impact. With them we developed a marketing strategy, and translated that into product development, consumer and trade marketing programmes that are proving highly effective.
Startup and SME
"When developing the business case around a new technology it is crucial to focus on the customer and investor perspectives and the decisions they have to make. Red Kite assisted us in getting the balance and focus of the business plan just right in order to successfully raise early-stage investment into the business."
– CTO, Green transport start-up business
See more of our experience:
Our experience covers a wide range of issues, sectors and organisations. From satellite communications to energy supply to financial services. From long-range business strategy to multi-million pound investment decisions to tactical pricing.
Here are a few examples of how we have helped businesses large and small to achieve benefits from their technology and skills. Please contact us to learn more about our experience and capabilities.